I donated this painting to the Inspiration Corporation for their annual fundraising art auction last weekend. They’re a wonderful organization that helps to empower homeless people with finding work and housing. Please check them out! Prints are available in my shop — I’ll be giving a portion of those proceeds to the Inspiration Corp. as well.
Ugly Fruit | Mirim Seo, Korea
The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!
Art Direction: Kelly Holohan 2013
Brand Identity, Packaging